The Background
RG & Co is an interior solutions company focused on the second and third phases of construction. Sanjiv Thandani founded RG and Co. in 2004 with the vision of improving homes and workplaces for a better community. They exist to fill the quality gap that currently plagues many African countries, particularly in construction, and are tackling this goal, one space at a time.
Glass
Chairs
Lights
Reception
Outdoor pool
Sink
Bathroom
Sofa
Shelves
Beds
Glass
Chairs
Lights
Reception
Outdoor pool
Sink
Bathroom
Sofa
Shelves
Beds
The Challenge
RG & Co.needed an identity that would communicate that although a conservative brand at heart
It’s the brand to turn to when in search for an excellent blend of quality, aesthetics, and comfort; the brand clients could trust to bring their vision to life and tell stories of who they are and what they love through their tastes.
We needed to create a brand identity that was solid, yet welcoming, one that reflected expertise and style, a lighthouse in a sea of competition and most importantly, made the perfect re-introduction of RG & Co. to the world.
The Solution
R2 // G56 // B87
RG Navy Blue
#023857
R3 // G72 // B112
RG Blue
#034870
R167 // G169 // B172
RG Grey
#A7A9AC
With a keen eye for detail, we created a logo that maintained their conservativeness while also giving them a voice. A simple complete labyrinth formed with an “R” and “G”, abstractly. This showcases that RG & Co. helps in showing the blueprint of one’s taste — the essence of a building.
It also (from a floor plan perspective) highlights all areas of a building in which RG & Co’s expertise may come in handy; from the entrance (doors) to the walls to tabletops.
The services
01
RG Natural Stones
02
RG Glass Windows
03
RG Solid Surface
04
RG Automatic Doors
05
RG Maintenance
